Case | A rebranding for Frank Joosen Architects
In recent years the high work peaks in the workload of Frank Joosen architects has led the architectural firm to somewhat neglect their external communication, including an outdated website and a poor social media presence. Moreover, corporate architecture often being undervalued, made it a challenge over time to attract high-profile candidates.
SAVVY developed a brand identity that balances Frank Joosen’s accessible approach with the right level of professionalism in their communications. The result is a visual identity that conveys both warmth and trust, one in which not only clients but also new employees feel immediately at home. The new look and feel is also reflected in the rest of their communications, from construction site signage and workwear to newsletters and social media. This includes key enhancements, such as SEO-optimized copywriting and high-quality photography, both of which have been elevated to the next level. The unifying element is sophisticated storytelling, seamlessly intertwining the company’s USPs into all communication channels while effectively engaging the target audience.
SAVVY x Frank Joosen Architects: branding, copywriting, social media, photography.
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