Lingerie Ohlala is the largest lingerie boutique in Belgium. Supported by our web designer, we opened their second shop. Online! Besides launching a web shop, we worked on their online branding in line with their familiar corporate identity and new standards, we developed their content strategy around real women and body positivity and implemented it. We organised and supervised photo shoots for the development of their own content, took care of all copywriting (SEO webcopy, blog posts, newsletters,...) and coaching the Ohlala social media team.