At the end of 2021, the recently launched Belgian outdoor brand Txin objects came to SAVVY for support regarding their launch. But first, some adjustments had to be made. It required quite some courage from the founders, but we got their blessing to fine-tune the branding of the brand in a thoughtful and future-proof way. We worked on a new name, an authentic brand story and a look that could fulfill the international ambitions of the owners. Today, Úti Objects stands out as a remarkable newcomer in the outdoor segment.