Ohlala lingerie

Lingerie Ohlala is de grootste lingerieboetiek in België. Naast hun fysieke winkel in Lendelede, zetten ze een aantal jaren geleden ook hun eerste stappen online. Om hun webshop te professionaliseren en aan te passen aan de hedendaagse normen riepen ze onze expertise in. Als ervaringsdeskundige online shopping (😉), contentspecialist en ondersteund door onze webdesigner stampten we het tweede winkelpunt voor Lingerie Ohlala uit de grond. Online. We werkten aan hun online branding op de grens van hun oude, alomgekende huisstijl en nieuwe standaarden, we bouwden hun contentstrategie op rond echte vrouwen en body positivity, organiseren en begeleiden fotoshoots voor de ontwikkeling van eigen content, verzorgen alle copywriting (SEO webcopy, blogberichten, nieuwsbrieven,…) en coachen het Ohlala-socialmediateam.

Lingerie Ohlala is the largest lingerie boutique in Belgium. In addition to their physical store in Lendelede, they also took their first steps online a few years ago. In order to professionalize their web store and adapt it to today’s standards, they called upon our expertise. As experience expert in online shopping (😉) and content specialist and through the support of our web designer, we launched a second store for Lingerie Ohlala. Online. We worked on their online branding on the boundary between their old, well-known house style and new standards, we built their content strategy around real women and body positivity. We also organize and supervise photo shoots for the development of their own content, take care of all copywriting (SEO webcopy, blog posts, newsletters, …) and coach the Ohlala social media team.

Web design in collaboration with Grain Design Office.

Skills: Content Marketing, Copywriting, Social media, Styling & photography, Website
Client: www.lingerie-ohlala.be